ARAG estrena identidad corporativa y lanza su web totalmente renovada

Un logo rediseñado, nueva tipografía y colores actualizados son algunas de las novedades del nuevo diseño

La nueva web, www.ARAG.es, ofrece una mejor visibilidad online y proporciona una navegación optimizada para todo tipo de dispositivos

ARAG ha renovado su identidad corporativa para reforzar un posicionamiento más moderno, cercano y diferenciado con la competencia. Como consecuencia de esta transformación, la compañía de seguros de Defensa Jurídica y Asistencia en Viaje presenta también una página web, www.ARAG.es, totalmente actualizada, que refleja la nueva imagen de la marca tras 12 años.

El nuevo diseño de la web, concebido bajo un enfoque digital first, ofrece una mejor visibilidad online y proporciona una navegación optimizada para todo tipo de dispositivos. Además, integra los requisitos de accesibilidad establecidos por la European Accessibility Act y la normativa española vigente. También se ha actualizado la estructura de contenidos y los nuevos entornos de búsqueda y consumo de información basados en inteligencia artificial.

Claves del rediseño: logo, paleta cromática, tipografía

El nuevo diseño corporativo incluye una revisión del icónico logotipo de la aseguradora, actualizado sin perder sus elementos más distintivos. La paleta cromática también se amplía: el característico amarillo ARAG se enriquece con nuevos contrastes y posibilidades de diseño gracias a tonos arena y a un blanco luminoso.

Un elemento central del nuevo diseño es la tipografía, desarrollada a partir de la del logotipo de ARAG y complementada con una variante en cursiva para dar acento. La combinación de ambas refuerza una imagen de modernidad, claridad e independencia, consolidando la identidad visual de ARAG a largo plazo.

El nuevo diseño comenzó a implementarse en la sede central del Grupo ARAG y se está desplegando progresivamente en todos los países donde la marca opera.

La actualización completa puede consultarse en www.ARAG.es

Descarga aquí la nota de prensa en PDF (346.4 kB)

Aquí puedes ver diversos elementos de la nueva web de ARAG.

Aquí puedes ver la nueva home.

Para más información, puedes contactar con nosotros:

678 915 308

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